When a company is in business for more than 250 years and is lucky enough not to experience destructive events like fires earthquakes or wars it accumulates a wealth of artefacts, stories and experience. As a result it becomes much more than just a simple business – it becomes a living gallery, museum or archive. In such a company managers play a role of ‘custodians’ of tradition and memory. Tsubajin is a perfect example of such a company.
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